User Personas demystified

Putting together what we learnt..

Starting off : Firstly, we need to identify the basis of our persona generation. It could be user interviews, surveys, mined customer data of established business or doing a market research.

Drawing inferences : We need to draw meaningful inferences from the data collected. To make it easier for the stakeholders to understand, we put them in simple sentences like ‘60% users prefer commuting via train than bus’, ‘8 out of 10 users prefer travelling with friends’ and so.

Grouping up : These data pieces should help us in knowing the demographics and personality traits of different kind of users we have. After listing them down, we have to split them in different groups.

Naming them right : In conversation with stakeholders, instead of referring to a trait or behaviour of the target group, it becomes really convenient if we have a name to it. Instead of saying “a non digital traditional guy would do this…”, we could say “Sid would love this feature”. We start talking about them as someone we know. Alternatively, we could also use short names which tell us the key aspect of their behavioral trait like ‘the digital scientist’, ‘the explorer’ etc.

Getting into their lives : Here comes the part where we detail out every persona, create possible scenarios and narrate stories of their interaction with the product.

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